Milan, 12th November 2024 – Miele, global leader in high range appliances manufacturing, is happy to announce the launch of his new special project: an exclusive Miele branded Food Truck which will offer a culinary avantgarde experience, combining taste and technology.
For a week, the visitors will be able to taste unique culinary specialities in Largo La Foppa in Milan, in front of Miele Experience Center, turning one of the city’s most energetic places into an unmissable destination for passionate lovers of cuisine and design. With this venture, Miele aims for celebrating culinary excellence and innovation, exhorting the public to discover the union between advanced technological performances and art of good food.

MIELE MERGES WITH THE WORLD OF CUISINE
This venture represents a special moment in the brand calendar activities and insert itself in the new campaign, focused on the world of Cuisine, launched in October 2024. The project celebrates the values which always identify Miele, first among everything excellence. The historical motto Immer Besser (“Always better”) comes alive in a proposal without precedents: not an easy food truck, but also an authentic culinary experience of excellence, served from the window of an iconic Miele red AirStream.

For the occasion, Miele struck up a prestigious collaboration with the renowned miller and planner Fulvio Marino, already a partner in previous Brand ventures. During the inaugural event of 11th November, Marino participated actively, sharing with the general public the exclusive bread recipe served by the food truck, available in two gourmet variations, both prepared with very high quality ingredients: one filled with mortadella and pickled vegetables, the other one with turnip greens, cream of pumpkin and black olives pesto sauce. Thanks to Marino’s expertise and quality of ingredients, Miele offers an authentic culinary experience to visitors and curated in the minimum details.
“MIELE ONCE, MIELE FOREVER”.
“Miele once, Miele forever” embodies the spirit of our times, celebrating the quality like real luxury and highlighting how sustainability is not an abstract concept for Miele, but a concrete commitment, which reflects itself on quality of used materials, in manufacturing processes and in constant attention for a more sustainable future.